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Check back soon for results from our most recent survey.

Healthcare Marketing Survey Initiative

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How many LIVE virtual events does your organization execute annually?

Survey Question May 14, 2021

When you target physician audiences in a campaign, which aspect do you look at first?

Survey Question May 7, 2021

How long before in-person CME courses and conferences return?

Survey Question April 30, 2021

What is the minimum number of viewers tuning into a live medical education broadcast that you would consider a successful livestream?

Survey Question April 23, 2021

Does your organization produce a routine newsletter targeted at a physician audience?

Survey Question April 16, 2021

What type of digital healthcare content did you find to be the most effective in engaging physicians in the year 2020?

Survey Question April 9, 2021

What kind of initiatives are you most interested in promoting this year?

Survey Question March 2, 2021

How many live surgical or procedural videos did your organization produce in the year 2020?

Survey Question March 26, 2021

What is the minimum number of viewers tuning into a live surgical broadcast that you would consider a successful livestream?

Survey Question March 19, 2021

How confident are you that you will be able to travel for work by June this year?

Survey Question March 12, 2021

How often do you update your organization's "About" site or page?

Survey Question March 5, 2021

How many hours per week does your department invest in SEO research?

Survey Question February 26, 2021

When do you expect your company to return to its pre-COVID-19 working capacity in your office?

Survey Question February 19, 2021

Which digital ad service do you find easiest to use and most compatible with your marketing goals?

Survey Question February 12, 2021

Which digital ad service does your organization use the most?

Survey Question February 5, 2021

How much money do you invest annually in digital ad services?

Survey Question January 29, 2021

Is your preference to work at home or work at your organization's office?

Survey Question January 22, 2021

Over the last two months, in what environment have you been working amidst the COVID-19 pandemic?

Survey Question January 15, 2021

How has your organization adjusted its 2021 budget to account for virtual solutions due to COVID-19?

Survey Question January 8, 2021

Which social network do you utilize the most for marketing your organization's content?

Survey Question January 1, 2021

Thank you for participating in our Healthcare Marketing Survey Initiative this year. In what area of healthcare are you most interested in seeing results for in 2021?

Survey Question December 25, 2020

Does your organization plan to market content related to the COVID-19 vaccine?

Survey Question December 18, 2020

How effective are recorded lectures at educating a physician audience compared to a live broadcasted demonstration?

Survey Question December 11, 2020

How do you design your marketing campaigns/websites?

Survey Question December 4, 2020

How many site/channels does your organization currently own and manage?

Survey Question November 27, 2020

Do you rely on YouTube or other external sites to host your COVID-19 video content?

Survey Question November 20, 2020

Are US News and World Report ranks a priority for your promotional campaigns, and if so, are you prepared to market for the upcoming voting season?

Survey Question November 13, 2020

Do you rely on YouTube or other external sites to host your COVID-19 video content?

Survey Question November 20, 2020

Have you needed to shift your marketing campaign strategies in order to get patients back to your organization?

Survey Question November 6, 2020

In a time where virtual solutions are the new norm, how many viewers would need to tune in live to a webcast event in order for it to be labeled a success at your organization?

Survey Question October 30, 2020

How has the amount of traffic and engagement on your organization's website changed during the COVID-19 pandemic?

Survey Question October 23, 2020

How has your department's 2021 budget been affected by the COVID-19 pandemic?

Survey Question October 16, 2020

How difficult has it been to create new marketing and education collateral such as procedural videos, etc. because of COVID-driven restrictions on access to Operating Rooms?

Survey Question October 9, 2020 - Total Votes: 324

Are your promotions for physician-focused virtual meetings successful in attracting physician audience members?

Survey Question October 2, 2020 - Total Votes: 509

With voting ending late March, at what point during the year do you start marketing to enhance your organization's US News and World Report ranking?

Survey Question September 25, 2020 - Total Votes: 464

How has working from home during COVID-19 negatively impacted your ability to effectively execute marketing campaigns?

Survey Question September 18, 2020 - Total Votes: 482

What type of plan do you have in place once restrictions on in-person access to hospital OR’s are eased?

Survey Question September 11, 2020 - Total Votes: 482

Which do you feel is the most important factor for healthcare marketing during the COVID-19 pandemic?

Survey Question September 4, 2020 - Total Votes: 411

Has your organization utilized targeted E-mail marketing (Either by Specialty, Geography, or with claims data i.e. ICD-10/CPT codes) to reach your ideal Physician audience?

Survey Question August 28, 2020 - Total Votes: 305

What has been the most impactful way your company has engaged physicians virtually since the COVID-19 pandemic began?

Survey Question August 21, 2020 - Total Votes: 351

In the last 5 months, what percentage of your marketing budget has been spent on COVID-19 related initiatives?

Survey Question August 14, 2020 - Total Votes: 414

Which service does your company currently have the greatest need for regarding COVID-19 content?

Survey Question August 7, 2020 - Total Votes: 428

How have COVID-19 related marketing initiatives performed compared to non-COVID-19 related marketing initiatives?

Survey Question July 24, 2020 - Total Votes: 395

In total, have your physician-centric marketing campaigns performed better this year than the first 6 months of 2019?

Survey Question July 31, 2020 - Total Votes: 437

Now several months into the COVID-19 pandemic, what percent of your current marketing efforts have shifted towards COVID-19 related initiatives?

Survey Question July 10, 2020 - Total Votes: 374

With an increase in COVID-19 cases over several states, has your organization delayed any re-openings and in-person business strategies?

Survey Question July 3, 2020 - Total Votes: 458

Is your organization deploying virtual solutions through internal resources, or external?

Survey Question June 26, 2020 - Total Votes: 422

What is the biggest barrier for you to leveraging virtual solutions?

Survey Question June 19, 2020 - Total Votes: 439

How has the use of virtual communications changed your perspective on how training has been done in the past?

Survey Question June 12, 2020 - Total Votes: 372

Since the pandemic first began, how has COVID-19 affected your day-to-day workload compared with the same time last year?

Survey Question June 5, 2020 - Total Votes: 423

During the COVID-19 pandemic, what channel do you prefer to use for interaction with industry partners and/or other external organizations?

Survey Question May 29, 2020 - Total Votes: 387

In general, how succesful have your marketing campaigns been in generating site traffic during the COVID-19 pandemic compared with their performance before COVID-19?

Survey Question May 22, 2020 - Total Votes: 290

During the COVID-19 pandemic, have virtual work from home solutions positively impacted your practice?

Survey Question May 15, 2020 - Total Votes: 408

How frequently have the physicians you work with been consuming content since the COVID-10 pandemic?

Survey Question May 8, 2020 - Total Votes: 407

How frequently has your organization promoted content through marketing campaigns, regardless if it's COVID-19-centered or not, during the COVID-19 pandemic?

Survey Question May 1, 2020 - Total Votes: 589

How has your organization reacted in terms of producing content, regardless if it's COVID-19-centered or not, during the COVID-19 pandemic?

Survey Question April 24, 2020 - Total Votes: 484

How will communication change the most in the healthcare field following the COVID-19 pandemic?

Survey Question April 17, 2020 - Total Votes: 159

Which source have you found the most reliable regarding updates and developments during the COVID-19 pandemic?

Survey Question April 10, 2020 - Total Votes: 441

What percent of your current marketing efforts have shifted towards COVID-19 related initiatives?

Survey Question April 3, 2020 - Total Votes: 447

Which content is a higher necessity to promote for your organization?

Survey Question March 27, 2020 - Total Votes: 263

Which is the busiest time of year for your job?

Survey Question March 20, 2020 - Total Votes: 326

How many hours do you work in an average week?

Survey Question March 13, 2020 - Total Votes: 357

Which initiative do you spend the most time and resources on for promotion?

Survey Question March 6, 2020 - Total Votes: 348

What percentage of your budget do you spend on promoting Physician-centric content?

Survey Question February 28, 2020 - Total Votes: 237

How motivated are the physicians you work with to build their personal brand online?

Survey Question February 14, 2020 - Total Votes: 364

How motivated are the physicians you work with to build their personal brand online?

Survey Question February 21, 2020 - Total Votes: 314

Do you believe a government-run healthcare system threatens your job security?

Survey Question February 7, 2020 - Total Votes: 277

Does your organization currently have access to video production resources to create original medical content?

Survey Question January 31, 2020 - Total Votes: 355

Which service does your company currently have the greatest need for?

Survey Question January 24, 2020 - Total Votes: 420

How much time do you spend per month marketing towards enhancing your US News & World Report ranking?

Survey Question January 17, 2020 - Total Votes: 437

How often per year do you attend a Healthcare Conference?

Survey Question January 10, 2020 - Total Votes: 358

Do you rely on YouTube or other external video sites to host your video content?

Survey Question January 3, 2020 - Total Votes: 372

What is your budget per service line for marketing to grow your US News & World Report ranking?

Survey Question December 27, 2019 - Total Votes: 379

How many physicians across the country do you communicate with daily through any direct marketing practice?

Survey Question December 20, 2019 - Total Votes: 262

What is the minimum number of viewers tuning into a live surgical broadcast that you would consider a successful livestream?

Survey Question December 13, 2019 - Total Votes: 312

How many surgical or procedural videos do you broadcast live per year?

Survey Question November 22, 2019 - Total Votes: 289

How many surgical or procedural videos do you broadcast live per year?

Survey Question November 22, 2019 - Total Votes: 289

How satisfied are you with the tools you are provided to conduct effective physician outreach?

Survey Question November 15, 2019 - Total Votes: 243

How often do you use Facebook, Twitter, etc. advertisement feature to promote your company?

Survey Question November 1, 2019 - Total Votes: 329

How often do you have physicians contacting you to learn more about how your organization can help their patients? (i.e. referral process, products, medication, etc.)

Survey Question October 18, 2019 - Total Votes: 379

How confident are you in your ability to accurately measure the ROI for your current marketing initiatives?

Survey Question October 11, 2019 - Total Votes: 326

What demographics are you able to use when targeting an audience to run a marketing campaign against?

Survey Question October 4, 2019 - Total Votes: 281

Does your organization utilize website analytics software to analyze metrics and produce reports?

Survey Question October 25, 2019 - Total Votes: 437

How satisfied are you with the quality of videos produced by your organization?

Survey Question September 20, 2019 - Total Votes: 329

How satisfied are you with the tools you are provided to conduct effective physician outreach?

Survey Question August 30, 2019 - Total Votes: 46

How do you think universal healthcare or any other government-run public health care system would impact your organization?

Survey Question August 25, 2019 - Total Votes: 100

How often do you try and engage your target audience through campaigns?

Survey Question August 16, 2019 - Total Votes: 80

Does your organization produce a routine newsletter targeted at a physician audience?

Survey Question August 8, 2019 - Total Votes: 96

When budgeting for new content and email promotion, what kind of investment would be typical/practical?

Survey Question August 2, 2019 - Total Votes: 61

How satisfied have you been with marketing consultants or agencies in the past?

Survey Question July 26, 2019 - Total Votes: 61

How confident are you in your organization's IT support when launching and maintaining a site?

Survey Question July 19, 2019 - Total Votes: 57

Which metric is most important when evaluating your website engagement?

Survey Question July 14, 2019 - Total Votes: 34

What resources do you use to stay up-to-date on current medical content trends?

Survey Question June 29, 2019 - Total Votes: 150

How satisfied is your organization with the amount of traffic and engagement their website receives?

Survey Question June 25, 2019 - Total Votes: 89

Does your organization currently have access to equipment for producing medical content?

Survey Question June 14, 2019 - Total Votes: 39

How interested would you or your colleagues be in a LIVE Webcast featuring tips, tricks, and strategy on how to broadcast a LIVE surgery to engage a physician audience?

Do you consider physician-focused marketing or consumer-centric marketing a bigger priority?

Survey Question April 19, 2019 - Total Votes: 21

Which demographic is the most important when providing leads to you physician liasons?

How many NPI-verified leads are you able to provide your physician liasons a month?

How much time do you invest in data collection and analysis of your marketing initiatives each month?

Survey Question April 04, 2019 - Total Votes: 34

Which of these BroadcastMed services would you be most interested in?

Survey Question February 24, 2019 - Total Votes: 64

How effective are your marketing efforts when it comes to driving referrals?

Survey Question March 17, 2019 - Total Votes: 67

Which of these statements best applies to your attitude towards digital marketing?

Survey Question February 8, 2019 - Total Votes: 10

If you use/were to use a digital marketing consultant which of these factors are most important to you?

Survey Question February 2, 2019 - Total Votes: 30

How effective is digital marketing at producing results and driving ROI?

Survey Question January 25, 2019 - Total Votes: 25

How important are mobile optimization and mobile marketing for the future of your organization?

Survey Question January 18, 2019 - Total Votes: 75

Which digital ad service does your organization use the most?

Survey Question January 16, 2019 - Total Votes: 9

Do you utilize digital marketing yourself or use a freelance marketing agency?

Survey Question November 9, 2018 - Total Votes: 5

What percentage of your marketing budget do you spend on digital marketing?

Survey Question November 2, 2018 - Total Votes: 20

Which comparative insights would be the most important when justifying your department's spending?

Survey Question November 9, 2018 - Total Votes: 6

How many viewers would need to tune in live to a webcast event, in order for it to be labeled a success at your organization?

Survey Question November 11, 2018 - Total Votes: 17

What type of information would be the most beneficial in helping justify spending on a new initiative with your leadership team?

Survey Question October 28, 2018 - Total Votes: 9

How often do you attend Healthcare or Healthcare Marketing conferences?

What kind of initiatives are you most interested in promoting?

Survey Question October 21, 2018 - Total Votes: 8

When considering surgical/procedural video content production, what level of investment would be typical/practical?

Survey Question October 14, 2018 - Total Votes: 7

How many live surgical or procedural videos does your organization produce per year?

Survey Question October 10, 2018 - Total Votes: 13

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