Leveraging Data to Better Understand Your Physician Audience
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Data is a marketer's best friend; however, analyzing different types of data and properly utilizing it can be a daunting task.
Join our expert panel as we walk through how to leverage data to gain deeper insights into your audience's digital behavior and inform future marketing strategies. Topics covered will include:
Using Data to Identifying Your Target Audience
Digital Analytics 101: Understanding Types of Data
Putting Your Data to Work
Expert panel Q&A to follow
Learn how BroadcastMed's mDNA
TM Reporting demonstrates tangible ROI from your marketing initiatives by showing you the exact identities and digital behavior of those health care professionals engaging with your website. Download PDF Hello and thank you everyone for joining us on today's webcast where we will be going over best practices for leveraging online data to gain a deeper understanding of your physician and HCP audience to ultimately drive business outcomes for your organization. Just some housekeeping items. Before we get started, there's a submitted question button below as well as survey questions on your right that will be changing throughout the program. We welcome you to engage with both of those and we hope to get to all of your questions before the end of the program. Just a reminder, this is part two of our ongoing series, showcasing best practice ways of educating and engaging with your HCPS. If you miss part one, there's an on demand link below as well as a link to register to Part three focusing on your digital ecosystem. This program will also be on demand starting tomorrow for those that aren't familiar with Broadcast med. Broadcast med produces, promotes and distributes groundbreaking clinical content to inspire the future of medicine with decades of science experience and partnerships as well as commitment to world class customer service. Broadcast Med develops innovative content across every medium imaginable. Broadcast meds proprietary ai driven data yields unparalleled healthcare intelligence reporting and insights that advances HCPS ability to deliver improved patient outcomes really quickly. I'd like to introduce my Director of content marketing, drew chores, MPA and our data analyst, Kyle Hall. Thanks mike. It's great to be here today for our viewing audience. You can see our first poll question that you can engage with at the top of the page. Now let's get this program started to acquire quality data. It all starts with defining your target audience when working on optimizing your physician outreach, identifying the most engaged health care providers is the number one priority That broadcast med. We have a team of content marketing experts who work to identify these engaged physicians as well as target by specialty geography and even claims data such as IC 10 CPT and prescription data. There are many ways to build your opt in healthcare provider database, whether through registration through live events, Having your own legacy database, growing membership organically through your existing website. But the quickest and most convenient way is to leverage access to the broadcast med member database consisting of 900,000 am a verified physicians and over 300,000 advanced practice providers identifying your target audience is the first step to successful successful content marketing campaigns that will result in your ability to leverage the data that you collect from these campaigns. Thanks drew uh you mentioned that you know, the data is very important. But the quickest way to really get up to speed and get in front of those physicians that matter most for our clients is to tap into broadcast meds membership that we've been developing for the past 27 years. What are some of the ways that our clients leverage our 900,000 am? A verified membership on a regular basis. That's a great question. While we do have a 360° approach to content marketing. Our clients primarily focus on direct email outreach. Now we know that physicians want to receive news, educational videos, live event alerts, cmi course material and other relevant communications by email. How do we know this? It's because we have pulled our health care provider and physician database of multiple times and the responses come back resounding that email is the preferred channel to receive communications their time is. Sure. So it's very convenient and effective to send email marketing. So what does broadcast med do for our clients that really allows them to maximize and optimize the communications that they're doing to their physician audience and really get that maximum R. O. I. That they can when they're doing any of their marketing. Again to that HCP audience that they're looking to get in front of for our clients. We focus on targeting by physician segments, which is really important so that we send relevant content depending on the type of campaign and specialty type. We also optimize email content, subject lines, pre 100 texts and campaign content. So that number one, your emails are delivered directly into the physicians inbox and number two. The data you collect showcases stronger campaign results and identify as better overall success. I agree with you drew, I definitely see all of our clients opting mostly for our directive, physician outreach allows them to target the physicians that are the most relevant to their organization and would find the content the most engaging. But I do know that we have the special specific newsletters that we send out on a weekly basis. Uh, that is a way to kind of cast that wider net out to a larger, broader physician audience. Do you want to kind of touch on that really quickly? Absolutely. We do offer outreach via the broadcast network. Our focus is to grow engagement and broad and reach for our clients by leveraging our broadcast made specially specific newsletters. We send over 700,000 specially specific newsletters a week and we also syndicate our clients content on broadcast.com. Now moving on, we do know firsthand that there is a lot of pressure on healthcare marketers, they're challenged to measure and report campaign performance and success metrics. All broadcast meds, content marketing capabilities are optimized to generate as much data as possible and the more data you have, the better you can report on content marketing, campaign success. I'm going to toss it over to Kyle and he's going to walk you through which data points have been historically focused on what data points you should actually be focused on and how the healthcare content marketing and analytics is evolving today. Thanks to you odds are if you're watching this, you've been looking at opens and clicks for quite a while, while those are still important today and email and content marketing uh, with the nature of the internet and privacy and security evolving rapidly every day. We do need to move beyond that a little bit. Uh, and what does that look like that looks like focusing on site engagement? Content engagement, registration and other calls to actions based off of what content you're putting out into the world. And that's where broadcast that really steps in managing all that on your own can be difficult. Um you know, you have to make sure you have the right tagging in place, You have to be pulling reports, you have to be training employees to understand and connect all those dots for you and the broadcast med system. Everything we do from content creation to finally reporting on value is optimized for that and your team were the experts making sure all of your value is reportable and that you're not missing any opportunities for physician outreach follow up or additional engagement. Great points, Kyle, do you mind pulling up some analytics platforms that our audience might be familiar with today? Sure. Uh if we can bring up full screen what I have, we can see what, I'm sure a lot of people are looking at every day, week, month, uh you know, google analytics, uh, everything is in here. It's customizable. It's free for most people. Um and you can really do anything you want, it's a sandbox, There's a lot of open ended opportunities, but it really is isolated to your engagement. And one of the big things about working with broadcast med is we work in the healthcare intelligence space with a lot of high priority names and brands. And what we can do is we are able to layer in an additional uh segment analysis to see how you're stacking up against similar organizations. So not only you're seeing your visits, your plays out links, key interaction points, but you're also seeing how are we doing this month? Are we keeping up with the packer? We stagnating. Uh, you know, are people playing our videos as often as they're playing other people's videos? Uh, you know, we have clients using cmI course and enduring education materials. So you want to make sure that that those that content is staying relevant and engaged with and understanding what to do when it isn't engaging anymore. How do you archive and retire it? How do you identify what content needs to be archived? You mentioned google analytics and identifying content that's relevant to physicians as well as sight benchmarks and how to measure campaign success. How does broadcast med take reporting to the next level? And what are the benefits of broadcast made reporting over google analytics? Sure. Drew uh, if I can bring up uh the screen that has our reporting analytics on it, I can talk to some of those points for our viewers. Um, the first thing starts with having experts working directly with your team and optimizing your reporting funnels engagement and action monitoring from day one google analytics has little to no support on the team to figure out it's trial and error. Hopefully you have some really top notch employees internally that have best practices in their back pockets. But here at Broadcast Met, it's all we're doing every day. So the platform and the content is optimized to bring in that relevant value in R. O. I. To ensure campaigns can be proven successful. Uh The broadcast med dashboard is optimized for media engagement google while that while it can be upgraded and adapted to pretty much any environment, broadcast med is going to really focus on the content that's being presented and created by teams working with Broadcast Met. Um you know, we have the video engagement metrics, we have of course engagement metrics, documents, news articles, we have benchmarks for how each of those different types of content should be engaged with and we have experts to help educate your team along the way. Whether it's a large team calls with 5 to 10 people on it, making sure different service line heads are aware of how the content in heart and vascular or product they are performing or it's helping capture top level quarterly analysis data to put together slide decks and presentations to take to your C suite to show why your marketing initiatives have been successful this year. Yeah, Kyle, that's a really good point. And one of the other things you didn't mention is the tracking of those strategic calls to actions that were actually driving these physicians to these web portals for in the first place. Whether it be starting an online referral or clinical trial, uh for our hospital partners or our industry partners that are looking to connect with sales reps or some of the training that they have on their products as well as maybe the medical education that both our hospital and industry partners have. Um if you join us next program, it's really going to kind of show you how you can tie everything together with a digital ecosystem where it's the content, the promotion and then the content hub that has this sort of bear trap of getting these physicians on the portal and have them take that ultimate transaction that you're looking for. Again, the referrals, the finding time with the sales rep, all of those key strategic calls to actions and how all of this ties together for those business objectives that we're looking to have with all of this content and promotion that we're putting out there. Yeah. And that that really has been at the top of our minds here at broadcast, then it's important to identify the key individuals that are coming through taking those calls to actions. But sometimes you're getting those individuals so close and if you could just think to yourself, well how could I identify them before they identify themselves. And that's kind of, you know, something really exciting that's been having a broadcast met, we've been working on our M. DNA technology building off of the past few years of M. D. I. D. Technology. And what this will allow us to do is to drill down into these, am a verified physician records, identify what they're doing and kind of what they're not doing. If they're not taking that final step, why aren't they? You know, and how do we get them to come through? But we're also letting you know who they are. So there's more tools in your sales reps. Hands your physician liaisons, hands to get that key thought leaders are engaged with your company. Yeah, Kyle, we are obviously very excited for M. D. N. A. And what that will allow our clients to do and the power that will let them leverage off the data that we're able to collect for them is really gonna be eye opening before we go on to the next segment withdrew. I just want to remind the audience that there's another poll question up coming up. We would really appreciate it if you took a second and were able to answer the poll questions as they come up and just another reminder, there's a submitted question button below and also we have some experts waiting right now, if you did want to have any sort of one on one consultation about your team's current data capabilities and how you can take it to the next level. Again we have colleagues waiting to have conversations with you now if you just click this button it will take you Right to a one on 1 conversation. Drew I think you wanted to go into some of the importance of data in marketing. You want to take it away? Yeah, I want to talk about transforming and optimizing the health care provider digital journey. We're able to perform an analysis on the data that we capture to acquire a deeper level of insight on health care providers and their digital journeys and user actions. We also could see real time performance which allows you to take immediate action. So one example of that is a live event. If a physician attends let's say for live events for a knee surgery product that's hosted by a medical device company. We're able to then capture a user profile. We can report back how long they watched each live knee surgery. We could see, hey maybe they might have clicked on contact a representative button but did not go through and end up contacting a sales rep. Then we're able to turn over these leads warm leads and hot leads over to the sales team and have them follow up for appropriate sales action. Um This allows us to provide actionable insights into current and future campaigns. Live events. Um we're able to boost marketing campaign performance overall with this data and R. M. D. I. D. Technology as well as our M. DNA reporting tool provided very valuable insight and they allow us to develop these physicians user profiles that are very valuable and could prove our ally june if I could add something else there. It's not just the content outside of the event. Broadcast meds platforms really been optimized for capturing engagement during the live event user journey that starts with pre registration emails getting people to download and add those calendar invites to their outlook. Gmail uh submitting questions ahead of time to the presenters to know what, you know, get the most out of the program for the participants and all of that ties back to R. M. D. I. D. Technology. You know, we can identify that without having to do explicit form submissions. We can tie together chat conversations in pretty much any follow up actions that our clients are looking to feature around their live events. Yeah. Thanks Kyle. And you know, with working with a singular source like Broadcast med that it helps you, you know, not only create the content, promote the content but really aggregate that data and connect those dots for you. Um really as a cost saving driver, you know, one vendor streamlining it, not multiple meetings, having it all under one house that can get basically again take over that entire digital ecosystem is really key. And it really is something that our clients really uh say is one of the benefits of working with Broadcast med. And one thing that, I don't know if we kind of touched upon this already, but with R. M. D. I. D. R M D N. A data tool powered by M. D. I. D. We're able to again identify down to the user profile, what these physicians are doing on your page. So that's something that's relatively new in the marketing space that we can actually tie down specific dollars and specific actions to these users. So it gives you a true rely on your marketing spend. We're really measuring something that was unmeasurable in the past. So not only can we directly tie a physician's journey on his on your website, but we can take that journey all the way through to transaction again referring that patient, uh finding time to meet with a sales rep. And again, it really allows our team to get down to the dollar to measure the impact that we're making for our clients. Yeah. In regard to our ally, we're really excited about M. D. N. A. And M. D. I. D. And how they can transform our clients day to day work flows. And the way they think about marketing for the viewing audience poll number three is now available for you to vote Now, I'm going to toss it over to Kyle to discuss Broadcast med and how we are getting ready to launch a reporting product and new updates to better leverage our client's data. The first thing we're gonna do is we're gonna take a look at the dashboard and for any existing clients out there, you're gonna see something that looks little bit familiar. Um but hopefully we'll be able to show you some sneak peeks behind the curtain at what is to come in the in the next month with Broadcast Med. So the first thing we're taking a look at here is the M. D. I. D. User funnel Broadcast Meds technology. We've talked about optimization for attracting and identifying users for the past few years. Broadcast Med provides that value to our clients in the form of the M. D. I. D. Physician funnel in here. We're able to stratified users by type of engagement. What we're looking at right now is visitors return visitors, people that have played a video, users that have completed a video and then users that have taken a unique prospect action might talk a little bit about that customization to make sure they're tied to the most valuable interaction points. Whether it's contact us now, clinical trials, refer a patient download an e book, there has been customization in there. This has been a really important tool because it allows our clients to understand how physicians are coming into the site, how they're engaging with it and maybe where they're having some trouble converting physicians through to that final point as we go on. The first thing I want to do is kind of quantify. Well what is M D I. D. Technology, D I. D. Technologies, Broadcast meds, proprietary tracking technology that's built into our platform from the ground up. It allows us to monitor and report engagement points on physicians tied back to the, I am a master file that drew mentioned earlier uh on our call. Uh this allows us to identify key demographics about those positions, such as N. P. I number, primary specialty state postal code, um and really understand who they are without having to have them provide that information to your organization. As we go down the next part, we see how that M D I. D funnel really breaks out. So while they're might be 14 users in that tier one prospect action, we can drill down, we can see who those 14 are, whether it's, you know, Dr hill uh in new york or dr Clelland in massachusetts. Uh it is this identifying information that makes up the M DNA data collected by our technology. It allows us to provide intelligent physician insights on all of the visitors that broadcast met is driving through your content marketing campaigns with the new access that we will have in our reporting dashboard, this reporting becomes available real time. Instead of having to wait for a report to come out or for a time to elapse your team can come in next day and see which physicians have been engaging with, you know, the latest, greatest video and educational materials to physician audiences. You can understand who they are, where they are and what content is resonating in our new M. D. N. A. Dashboard reporting. We take a step further from the M. D. I. D. Funnels that broadcast that has been producing for the for the past five years. We allow you to drill down into our M. D. N. A asset monitoring which allows you to identify the content that is engaging the users the most. So you can create more compelling content that matches your physician's interests. It also allows you to understand which assets and how long and how often they are engaging with them. Are they coming through, you know, once a month are they playing that video five times in a single day or are they playing five different videos over the course of a month. Lastly, the M DNA expanded profile analysis allows you to see detailed engagement on the users on your online properties including web page visits, content consumed, whether it's video plays course completions and most importantly, those strategic calls to action that might highlighted earlier. Understanding your most engaged physicians and advanced practice providers is what really matters most. It allows your team to create and understand the personas of those that engage, which really has two main impacts on your business. It allows your content creation teams to better craft content that's going to engage and drive new audience membership. It's going to allow your marketing team to promote and put content out in front of those physicians and advanced practice providers that's going to continue to engage them and create word of mouth referrals. One of the most popular requests we get from some of our clients is segmentation by specialty. This allows us to hone in on key service lines um see what data, you know, uh videos are being watched the most, you know, which ones are being watched the longest what videos are getting the highest finish rates and then take action to utilize this data and analysis to develop content that will engage physicians and media organizations objectives. Another thing I wanted to reiterate was handing off to, you know, sales or physician liaison groups. You know, this allows um you know, our clients to get a deep, detailed funnel that they could take a media action on, as I mentioned before, medical device, I gave you a scenario where a warm or hot lead would be passed along to a number of sales team for actually in the hospital setting. We see that our clients have their physician liaison groups reach out to physicians for referral opportunities overall. M. D. N. A. Data in the funnel that we deliver um allows healthcare marketers to take actionable insights immediately. Uh so it's not just about opens and clicks anymore, but rather data that provides value and showcases return on investment and that's really important to present to the C suite and demonstrate the value and success of your marketing efforts. Yeah. Through that hand off that you're talking about between the marketing team and those people that will actually use it. Whether it be physician liaisons or those sales reps in the field reminds me of a story. I just had one of our best performing industry partners and medical device client. Uh they built their entire sales pipeline around our funnel reports each week. This client goes in, pulls these reports distributes them directly to the sales reps based on their region. And they're able to attribute multiple, multiple different physician relationships that have been built directly off of these reports. It's much easier to start that engagement. Start that conversation with the physician knowing that they've already engaged with your brand that are familiar with your products with your organization. So having this data and being able to leverage it on the ground level with these physicians directly to build these relationships and nurture these physicians is key and vital and really the thing that should be done with marketing and what data is meant for and why it's so important to be collecting this data on a regular basis and understanding that digital footprint that these physicians are leaving on your online properties. Um, and you know, I do, we do have one final pull question here. Poll number five would like to just have the audience. Wouldn't mind taking a quick second answering this question as well. I think that will lead us right into the next section here. Drew and I want to go through some key takeaways from today's webcast. R. M. D. N. A data powered by M. D. I. D. Technology allows organizations to leverage data to increase your marketing team's ability to make changes in real time for your campaigns. Our reporting allows you to use data insights on market marketing initiatives to maximize your marketing spend and impact business objectives. The data we capture allows you to provide your sales and healthcare provider outreach teams with information that's actionable and generates immediate results. And lastly, our reporting allows clients to demonstrate key performance and a calculable Arli by measuring what has been historically difficult and sometimes impossible to measure. Thanks true. Uh now it's time for question answer. We had a couple of questions come through here that I want to make sure we get a chance to get through. And one final comment I want to just make really quick is if we don't get a chance to get into your questions during the program, we'll make sure that somebody from broadcast med, one of our experts does reach out to you individually to make sure your question does get answered and look out for that. And the next day or so we'll be reaching out personally to any questions that we don't have a chance to answer on this program. Uh First question comes in from a marco DE um he's asking what is the role for I. T. Involvement needed for these analytics to be available on our websites currently? Uh Drew. You want to take that one? Yeah actually there's a couple options here so I'm gonna pass that over to Kyle to chime in. Sure. So essentially the broadcast made platform doesn't really need any I. T. Involvement on our client side. We do have options that can integrate with existing websites and platforms but to integrate with those it's pretty much as simple as you think a tag manager or something comparable to putting a google analytics tag in the header of your website. Alright this next question I wasn't phrased exactly this way but I think the point is why is targeting so important when you are marketing out to the physician audience that you're looking to do to engage with um Kyle, I don't know if you want to kind of take the first swing at that. Yeah so the quality of your data is always going to start with the engagement points. So you could be producing the hot the best looking video, have the most engaging speakers in a live event or you know be putting out educational materials on the latest technology advancements in healthcare. But if you're sending it to people that aren't going to be interested. You know you have a misalignment where you're sending heart and vascular content to a neurology audience. It's not going to get engaged with. So making sure you have experts guiding that, you know, marketing outreach to make sure there's a complete, consistent through line from target audience to intended user action. That's why we really want to make sure you have that physician segment refined and targeted for your average. Yeah. Just to add on to that, you know, we do want to make sure that we target physicians that perform the most procedures and conditions. Also, you know, prescription data comes into the equation here um that allows you to optimize campaigns and really drill down so that you're not kind of just sending out your content to physicians who aren't going to be engaged. We want to make sure it's relevant. So yeah, claims data does allow you to hone in on the physicians that do perform the most procedures that you want to identify and then really laser focus your content marketing campaigns. Yeah, that's a that's a great uh you know, point to make. It's really optimizing that marketing budget. Uh sometimes it would be great to reach out to hundreds of thousands of people in every communication. But in the real world, that's not the case. You're going to have to look at to comparable physicians on paper and try to make the best decision. And that's where claims data, prescription data can really come in, you know, to to physicians or advanced practice providers that look similar but with the level of data that we can provide, you can identify, well, we're going to have a better chance of success with john over nancy. That's a good point, Kyle two and going back to some of that cost savings and return on your investment. Um, it with targeting. One thing I want to add is that you're really getting in front of the physicians that matter and only those physicians that matter uh in that way, while you may, the cost perspective on that is you're not spending extra money on those physicians that might not matter your overall objective. So Kyle brought up the example of neurology content in front of cardiologists. Obviously a neurology neurology content in front of cardiologist does not resonate with them. So getting it in front of that cardiologist would probably cost you money but making sure that it doesn't end up in the wrong hands or not, you know, not driving that initiative home or that objective home for your organization. It's really a waste of time, effort and money. So, refining the targeting and identifying those key physicians that matter most to your organization, really just helps maximize the impact that you can have from a marketing perspective. Just wanted to add that. Um, Drew, there is a other question here regarding uh reporting and how frequent are your clients? Uh, receiving these reports from, from your team. I don't know if you want to kind of go through how frequently clients are utilizing these reports. Absolutely. That's a great question mike and it does vary and I'll have Kyle chime in, but I could lead off by saying, you know, our clients access their reporting, uh, you know, some on a daily basis. You know, they want to see what videos are being watched. They want to see how long they're being watched because you know, it's not necessarily, you know how the most views, but you know, what are, you know, what videos are being watched the longest, you know, what, what videos need to be, you know, sunset it into the, you know, into the sunset and expired. Um, and then what content could they identify is performing well so that they could go ahead and produce future content to continue to engage physicians. So we do have clients that utilize access their dashboards on a daily basis. Look at the video analytics, look at their documents and articles and everything in their dashboard. We also have a proprietary scoring algorithm um which I'll have Kyle elaborate on that does allow you to kind of benchmark your channel and your content marketing campaigns against other uh like similar like clients. So yeah, and then we do have, monthly reports that we produce for all of our clients that, you know, they are consumed on a monthly basis. And then we do have clients that have, you know, give us feedback that they access the reports on a weekly or even bi weekly basis. But one thing is clear, you know, access to the reporting dashboards and the monthly reports and email performance reports are, is critical for the evaluation of future content marketing campaigns and overall as we discussed today demonstrating our ally and and you know, evaluating content to produce, you know, future content that's going to perform a really, really well. I'll toss it over to Kyle, see if he has anything to add on that. It really all comes down to the dashboards that we built for our clients. We saw some, you know, snippets of that during today's broadcast. Um, and what we do is we really create a central hub for everything you're doing with broadcast bed. Uh you know, you can come in and you can pull live data like you were in a google analytics setting, you know, put in a custom date range, you want to look at last quarter, you want to look at the last year, you want to look at, you know, yesterday, uh you know, whatever it is, the tool allows you to pull that data and get those insights over, you know, we hear all these stories about well, you know, uh dr jones over and radiology saw that their video was out and you know out on the site and they wanted to know how it was doing. So we have those tools so they can immediately get responses over but the broadcast made relationship when it comes to reporting. You know, we are adaptable. We're here, we have experts that we do this every day. I think. I may have said that before, but that's really the benefit, especially as you're starting new initiatives, new service lines, new content creation opportunities is we're here to help support the identification of the, you know, however, how are my KPI is doing? How do I communicate this to my C level suite to make sure that hey, we started this whole brand new initiative and well what did we get out of it? Um you know, it used to always be really amorphous and difficult to understand, but all of that data is going to be in the dashboard, whether it's data that the client can pull themselves or its reporting that broadcast that provides standard drives mentioned those monthly reports, every campaign initiative, every live event, every you know, educational course is going to have reporting created by broadcast, met with, you know, our content marketing leads in our data analysts available to educate your internal team as necessary to make sure they understand all the value that's coming through as well. Thanks for that insight guys. Um, we have one just enough time for one more question here before we break And again, if we didn't have a chance to get to your questions, we'll make sure we get to you at the end of the program will reach out to you personally to get your questions answered because there does look like there's more questions than we have time for. But Kyle you, there's a question here about customization is how custom can you make these dashboards for your clients? I don't know, I know you have the most uh you know, your hands into this the deepest. So I don't know if you want to take the first swing at that answer is yes. I've seen very few custom requests from our clients come through that. We haven't been able to meet those needs and that's kind of really the flexibility of working with broadcast med and are optimized reporting platform is if you have a need we can drill into well what exactly are you looking to pull? How do we pull it the most efficiently and get it to you need it. Uh you know, we are able to work, you know, it's our proprietary system. So if we want to optimize and evolve it to meet new client needs, you know, digital marketing is rapidly evolving and that's why we felt the need to build this system ourselves, we're not relying on a third party, you know, google analytics and google analytics decides to take a left turn. No broadcast meds really built a platform that we own uh and can steer and make sure it's meeting all of our clients needs. Um in addition to that we have support hours and that's why we're here again, it's those experts on standby ready to make sure that your marketing initiatives are as successful and can be seen as successful as they really are. So um you know, whether or not we can meet that need manually and get that report over to you when you need it or build a subsystem that allows your team to have a custom feed of data for a specific need. Uh we have those resources and just to add on to that, I would want to say in terms of customization, we are always continuing to evolve our dashboard and our reporting systems so you can see ongoing in the future. We continue to make development enhancements and roll them out in phases. So we're really excited about that and about the capabilities that we're gonna continue to infuse into our client dashboards and reports. Well, thank you so much. True and thank you Kyle as well for joining me today and I want to say thank you to everybody at home watching us. We really appreciate the time you took and we hope that you found it educational and informative and that you'll take some of those key message key takeaways that Drew went over and be able to apply them to your, you know, your marketing teams, daily activities. Um again, this program will be on demand. So if you did want to share this with your colleagues or come back and see any of the points that we brought up. We check back to the same link and this program will be up shortly for you. And we really hope that you are able to join us on Part Three which is gonna be focused on our digital ecosystem. And again, keeping all of your content, all of those strategic calls to actions, all of that reporting in that centralized ecosystem, it's gonna be a great program and uh something you won't want to miss. So again, thank you everyone for joining us today and have a great rest of the afternoon. Goodbye. Yeah. Yeah. Yeah. Mm hmm. Right, mm. Mhm. Mhm. Mhm. Yeah, mm. Mhm. Mhm. Mhm. Mhm. Yeah. Okay.