Greetings and welcome to our new quarterly BroadcastMed newsletter. Our industry is moving so quickly, it is sometimes tough for all of us to stay current, leveraging the latest and best of technological and strategic innovation.
In repaying our clients’ loyalty to our solutions, we have developed a quarterly newsletter to assist our content partners in staying up-to-date with the insights and expertise we gather through our interactions with the best and brightest minds in healthcare content marketing. This newsletter will provide you with our take on a number of topics, including:
We hope this quarterly update will provide you with valuable insights and perhaps spark some conversations that can lead to a deeper understanding of the physician audience we seek and the content that moves them to action.
As we move through the calendar, your feedback will be greatly appreciated. So please, don’t be shy to ask me the questions you want answers to. If I don’t have them, I am sure I can find them.
Again, welcome to our newsletter and thank you for the privilege of sharing our knowledge and helping to facilitate the global dialog on healthcare.
Peter Gailey - President
To help elevate medical content for all organizations, not just our clients, BroadcastMed has developed the ORLive Signature Series initiative, a series featuring renowned physician thought leaders in live broadcasts of interesting/dynamic cases and courses. Driven by our mission to educate physicians everywhere on the newest technology and procedures available to them, the ORLive Signature Series includes the promotion of LIVE surgical or procedural broadcasts. Recent LIVE broadcasts have included:
Visit: https://broadcastmed.com/orlive to learn more and stay up-to-date on the ORLive Signature Series schedule of LIVE Webcasts. On the page, there is a button to “Get Started” and contact us if you have a physician at your organization that is interested in streaming a LIVE surgery on BroadcastMed.com.
The best way to enhance your content marketing strategy is to understand your audience, whether that be their preferred content format, content subject matter, specific needs, what motivates them, etc. BroadcastMed invests time and energy to help you accomplish this by unveiling the opinions of our engaged audience of 600,000 AMA-verified physicians who participate in our weekly Physician Survey Initiative.
Here are the results of this week’s PSI question:
For a better understanding of what physicians are thinking and how you can help meet their needs, visit our PSI results page. We welcome your feedback and any suggestions you may have on topics that would be relevant to your content marketing strategy so that we can include them in future surveys.
As you know, a content marketing campaign is as valuable as the data and results that it produces. We are excited about the hard work our team has done throughout Q1-Q2 of 2019 to develop client Engagement Dashboards. BroadcastMed’s proprietary algorithm scores each client site and was developed to provide deep insights on the activity of your channel as well as content marketing campaigns. The dashboards were designed to facilitate ease of access for how BroadcastMed delivers reports.
Previously, all reports were individually provided via email as an attached PDF, Excel Document, etc. To reduce the effort needed to maintain all these various documents, reporting is aggregated and easily accessible directly from the dashboard. We are proud to announce the Q3 2019 product update for the Client Engagement Dashboard. This release focuses on the most requested feature update: Custom Date Range. This new feature will be found directly above your Visitor Engagement Module, including directions on how to update the date range reported in your dashboard. The new custom date range functionality will allow users to evaluate website performance for both custom and common time frames such as Year or Quarter, providing our clients with an enhanced level of performance evaluation, strategy, and insight.