Who is BroadcastMed?

BroadcastMed is a groundbreaking healthcare media company that plans, produces, and promotes engaging healthcare content in the clinical setting using data-driven solutions to optimize marketing initiatives. The company’s proprietary AI-driven data yields unrivaled healthcare industry insights to guide future marketing strategies and decisions for their clients.

Since launching more than 25 years ago, BroadcastMed has evolved into an industry staple for hospitals and healthcare companies hoping to actively engage physicians and allied healthcare professionals, launch new products, provide peer-to-peer education, advance continuing medical education (CME), participate in clinical affairs, and deliver patient-focused health information.

Founded in 1994 by Emmy Award-winning producers Ross Joel and Peter Gailey, BroadcastMed was originally branded as a traditional production company called Storyline Pictures. The company was later renamed ORLive before ultimately maturing into BroadcastMed, one of the most trusted educational resources for HCPs.

BroadcastMed was the first media company in the world to livestream surgeries online. With the increasing popularity of medical videos, webinars, conferences, and live events, they have continued to excel in creating educational, engaging, and interactive content for all types of medical professionals, hospitals, and pharmaceutical and medical device companies.

In 2013, the media company launched its latest endeavor, the BroadcastMed Network. As a digital video center for education content from the best brands in health care, the network consists of curated content from more than 40 affiliated organization channels and 17 specialty syndication channels. Since its inception, the BroadcastMed Network has enhanced online and mobile experiences for healthcare professionals across multiple specialties.

Affiliates such as UPMC, Brigham and Women’s Hospital, Mayo Clinic, St. David’s HealthCare, Penn Medicine, Johns Hopkins Medicine, University of Maryland Medical Center, Wake Forest Baptist Health, and the University of Miami Health System, as well as Medtronic, Stryker, Olympus, and many more are included in the BroadcastMed Network. Physicians and providers visit the BroadcastMed Network to find the most dependable and relevant clinical information available so that they can better treat their patients in the ever-evolving healthcare environment.

Today, BroadcastMed continues to deliver dynamic educational healthcare content to audiences around the world. The media company specializes in all-inclusive marketing services, including editorial consultation, planning, production and project management, as well as providing delivery technology and promotional campaigns designed to generate audiences of healthcare providers.

AI-driven solutions provide comprehensive behavior profiles on each user to measure and increase engagement by healthcare professionals, guide marketing strategies, and, ultimately, drive referrals and improve patient outcomes.

BroadcastMed operates on five core values:

Produce the Best Clinical Content

Producing high-quality healthcare content is a team effort. BroadcastMed enlists the best in videography, content strategy, photography, script writing, and storyboarding to deliver educational, engaging content.

With the company’s leading-edge production capabilities, BroadcastMed gives medical professionals an intimate look inside the operating room. Having truly intelligent data allows the company to connect health care providers (HCPs) with their targeted audiences, ensuring each production is created with intent.

Extend Your Reach

With more than 1.25 million verified members, BroadcastMed utilizes industry-leading click-through-rates and AI-driven recommendations to reach your target audience and attract new viewers.

Intelligent Physician Data and Insights

As a data-driven healthcare media company, BroadcastMed uses unparalleled LIVE dashboards to offer behavioral profiles on individual users and aggregate insights into engagement by physicians and other HCPs. mDNATM Reporting, powered by proprietary MD-ID™ technology, goes beyond traditional web analytics to demonstrate tangible ROI from physician marketing initiatives. These insights provide healthcare marketers with vital information regarding industry insights, market trends, and other useful data to influence future marketing strategies.

Unmatched Customer Service

Client satisfaction is the backbone of BroadcastMed’s service model. Expansive subject matter expertise, unparalleled reliability, and an unscathed track record for deadline delivery are just a few services that set BroadcastMed apart from other production companies.

Extensive Life Science Experience

No other media company can match BroadcastMed’s experience in life science production. Since livestreaming the first surgery online, the company has continued to dominate the healthcare media industry. With nearly 30 years of experience and 18,000 media productions to date, BroadcastMed continues to stay up to date on healthcare market and industry trends for medical professionals.

If you’re interested in partnering with BroadcastMed to create groundbreaking healthcare content and plan future marketing strategies with data-driven intelligence, contact us today.