The Importance of Understanding and Improving your Hospital’s Reputation
Effective hospital reputation management is essential to gaining new patients and building fruitful relationships with insurance payers. To do so, hospitals must continually adapt their strategy to fit the industry’s accelerating digital transformation. This involves everything from improving U.S. News & World Report ratings, to tracking online reputation, to optimizing websites, to developing a strong social media presence, and seeking the help of managed service providers.