Are you a healthcare marketing professional who struggles to reign in physicians ahead of a CME conference, society event or cadaver surgical demonstration?
Discover solutions to save you time and energy where you no longer need to coordinate the schedule of a busy physician to record content for your next event. With BroadcastMed’s innovative solutions, physicians can produce content, complete training modules and prepare for events at their own leisure – without the reliance on HCM or third-party.
Join a panel of experts from BroadcastMed to learn more about the solutions and tools available to physicians so they can become more self-sufficient and less reliant on you.
Hello and welcome to this broadcast made original web cast, the self sufficient physician. I hope everyone's having a safe and productive 2023 so far. And we appreciate you tuning in with us here today. Today's topic looks at how things have evolved these past three years as we've really entered this virtual area that has been brought on primarily by the pandemic. Prior to 2020, a lot of the physicians and healthcare professionals that these healthcare marketers were working with were somewhat technologically adverse and may not be used to using the tools at the disposal. Headen, you know, in major events, Recordings, proctor ships and they were very much used to doing things in person, not all of them, but it's definitely something that we've seen a shift on, not just physicians, but with the population in general, you think about it yourself, how many people knew about zoom prior to 2020? And now your grandma might be using it for a bridge club. It's really shaped the way that we, you know, do our day to day work and use these virtual tools and technology. So we're here today to talk about some of these tools, some of these platforms that healthcare marketers and allied professionals can be using while working alongside positions and healthcare practitioners to streamline their work and ease the burden. I'm joined by Patrick Upton today, my colleague, thanks Scott. I'm happy to be here and I think it's a fantastic topic to be diving into today. And we really hope that all of you that are able to attend are able to gain some, some knowledge from this to be able to applied within your departments and institutions. I know for our experience, we've really been diving into this topic and, and introducing it to a lot of the folks that we've had a chance to partner with. So we, we look forward to sharing this with all of you here today. A couple of housekeeping items to, to go through first on the features around the player that you're, you're viewing this through, there's a question and answer segment. So feel free to submit those, those questions to us. We'll be addressing those kind of later in the program on if there are any questions were not able to get to. And that's a lot of time we'll be sure to be following up with, with you afterwards. Um There's also going to be some polling that we'll be doing throughout. I think it's really important. We want to gain some insight and perspective from your, your experience in this area of working with the physicians and A PPS within your institution. Um So look out for those and we appreciate in advance your your response to those. Um There's also a note taking aspect of this. So that will be on the right hand side of your screen, feel free to jot down any notes that are meaningful. Anything that, that sticks out that you want to make sure the reference back on those notes after this session concludes are gonna get emailed right over to you. So you're not going to have to worry about having that. And there's also benefit if there are any of those features you don't want on their ability to uh exit through those and just have Scott and my beautiful face a little bit brighter on there. So we're gonna start off with Scott is going to kind of speak to one of those areas of, of within our platform, specifically, some applications that we've been able to provide to our partner institutions that have helped them kind of be able to self sufficiently provide their physicians with a an entry point to being able to develop that content. Thanks very much Patrick, all your healthcare marketers, event planners and people working alongside physicians to gather content that are joining us today. I'm sure you've came up across this scenario during your tenure. You have a C M E Event Association event or some sort of grand rounds coming up and you have to gather content from a physician or healthcare practitioner ahead of time, whether it's, you know, materials for a talk or the actual talking itself, which we're seeing more often in the virtual era since a lot of this has shifted to not be in person and is in a hybrid or virtual setting where we can pre record these talks and have them played back without having a limit, you know, the time taken out of practice, the challenges, Physicians and health care practitioners are a busy group of people and they often don't have time during the regular 95 window to record these talks or you know, contribute to these materials. So it can often be a challenge chasing them down to get these slide revisions, content revisions right up until the last minute. One of the things that, that we developed with this in mind was a self recording tool that's better than, you know, your general zoom teams meeting where you have to go through that and you still have all these individual media clips to piece together, which can be, you know, extended burden on the, the the edit and then the team at your institution. So with our self recording platform, essentially we can streamline that whole process so that you have an end to end clip of the talk that is ready to be played at this event, a physician can go in, a health care practitioner can go in and set the camera audio if they have an additional, you know, ring light or speaker microphone, they can select those if they're going to share a video slide deck, they can have that playing ahead of time and choose which screen they're going to be using and then just talk about what they talk about. Best end to end management. If there is any blips during it, your team can easily go in there and fix it while still preserving the integrity of the picture in picture or whatever, set up their recording with afterwards, a file will be delivered to yourself or anybody on your team who it matters, whether it's A C M E event and maybe has to go to the CMI office for Legal and Regulatory Review Association based event where it has to go to the meeting planner or even done on behalf is, you know, Honorarium for device company or farmer company where you're recording on their behalf in legal and regulatory for that company has to have a strict look at that file, it can be delivered. And if this is part of a bigger initiative, each of these talks can be delivered to each individual segment and the agenda. So we've tried to streamline that as best as possible and we can even build that for your platform so that you can have as part of your institutional side. Excellent, excellent points there, Scott application. I think one other area I always like to bring up to with, with the tool itself is the flexibility and really the convenience that it offers to two physicians oftentimes, you know, not working your traditional business hours, you know, maybe it's their recording something or being able to have the opportunity to capture and record a segment of talk they're doing at one AM after their kind of completing, completing a shift. Um But what we've also seen kind of in that space is the ability, not just for when you're looking at accredited materials or that educational presentation, but also the tool itself being an ability for more back and forth uh collaboration. Uh So when you're looking at it, um 11 application we've, we've seen success with is and being able to address cases from the community that your institution is located. And so allowing for peers in those different therapeutic areas to be able to submit cases. And really, not only, you know, first being able to use this tool to have your, your thought leaders being able to address those questions to really dive in and provide some direct guidance to their peers on a particular case. But then that becomes something where almost an archive of, of that where other folks can go in and be able to access that same topic, that same case and kind of reference point there. So it really becomes much more of a collaborative repository of short videos tidbits that folks can access um kind of on a continuous basis. So we've, we've seen the tool itself to be something that's really effective, able to kind of have that intake we can have and, and help also be able to have those questions kind of embedded in the video. Um, so that when it comes time to viewing, it's, it's really clean, simple but really effective piece of content. And then to it's something where we're not putting the burden on your physicians, you as an institution as an association to come up with this. It's kind of a crowdsourcing mechanism that we're able to have and, and there's a direct need and response coming from, from those communities and, and different audience members. Exactly, Patrick, this, this doesn't just have to be thought of as a traditional tool that can replace, you know, you're recording something on zoom or on a camera or even on your phone or have to be chased down by these eight cm to, to get your content for an upcoming event. It can really be a collaborative, streamlined process so that, you know, these physicians and having a repeat themselves and giving feedback or even, you know, turning something that record and yeah, okay, see that's for reference so that they can, you know, be more mindful of the time and the healthcare marketers, event planners or, you know, position liaisons that are working alongside them can, you know, use their time better. And, and speaking of that, you brought up a good point Patrick about, you know, them working into the wee hours of the morning and not, you know, Traditionally following that 95 schedule. So in addition to recording content, creating content and creating these, you know, feedback channels. One of the other things that you know, we mentioned earlier was the notion a hybrid events, virtual events, even in person events and the planning that goes into that regardless if it's happening for a hospital, it's happening for a society or an association or even just these individual events that you know, a device company, a farmer companies put on. There's a lot of planning that that leads up to that happening in a lot of materials that they need to get from these physicians and healthcare providers ahead of time. How do you streamline that especially if you have a dozen, two dozen, 100 physicians participate and you're having to spend your day your week chasing up them filling travel arrangements, honorarium forums, anything like that, that often happens in the last minute. And you know, the powers that be are maybe going to put a red flag and that this physicians not fill this in, right? We can't say this. How do you streamline that without it, you know, taking up your entire day? So I think that's something that we also want to take a look at Scott. I think you hit on some, some great points there around just how we've leveraged our platform to really be that management component for when you're looking at travel logistics and honorarium components of speaker management system. If you just kind of look at a more hyper focus end of folks within the CMI world, you have a lot of different people often involved in that, especially in the context of the physicians. You may have them really driving these courses and these programs and a lot of ways. Um within our platform, we've been able to extend either being a replacement or a conduit to an existing LMS system to allow for a lot of our partners who are maybe marketing, maybe some hospitals we work with not having a true dedicated cmi group to help in that. So they're, it's, it's you have more of a healthcare marker working in tandem with these course directors to build out and formulate these courses. Oftentimes our platform has served as a great tool to lend on that um in allowing you to be able to help, you know, categorize and do a checklist of everything you would need uh from those positions in an easy way for each one of those to your course, directors input in a centralized place, the learning objectives for the course. And then each of those speakers are going to be able to run through whether it's their presentation, uploading that providing resources, any accompanying research, free work that may go into accompanying with that course for attendees to partake in or those post test evaluations, any of those components where you're really looking at is an input from your thought leaders, your physician who are running and really being the driving force behind those educational programs. A really great way to think about those. And uh and whether it's a platform like broadcast met or you're working with an existing LMS is looking for a way to almost have you both be able to go along and have a checklist of those, those deliverables for both parties is really, you know, having that a succinct way that maybe isn't reliant on an Excel sheet or a email thread. Anything quite like that had really also been really favorable tools that we've, we've brought in and implemented with groups that have really struggled in some of those areas just when you're looking at the overall management of some of these more nuanced and really, you know, high level type of programming. And I think that's a very relevant example that you've given there, Patrick, especially where, you know, so much of the CMI content being moved to a virtual platform. And regardless of what um LMS that you are using, having that system that goes beyond email threads and spreadsheets to collect this data, given these physicians, the tools to upload that and you know, the C M A course director away to, to list out the deliverables um can be an invaluable tool there. One thing that I do want to say that the broadcast med platform has is a way to kind of take that two pronged approach where not only is it a good way so that central market and the cmi department can collect the materials that they need. But our platform does so in a way where it will automate and populate some of those if you are using us as an LMS. For example, Patrick, you just mentioned the objectives and pretest anything like that. Not only is it a way that the physicians can upload it there? But our platform will then take it and start building a course which you know, religious streamlines the process, which is that we've been chatting about all day here today. Yeah. And I think just add one other thing that you kind of sparked as you brought that up, Scott, as the platform itself serves as a great tool to be able to rinse and repeat for the following year. So you're not necessarily having to recreate the wheel every time it develops in a way where you can your, we'll work with you on building out that process and the needs to reach course and program. But then that next year, we're going to have all that set up and then it becomes a much easier and less burdensome process for you and the physicians you're working with to build out those materials. And I think you're hitting the nail right on the head there, Patrick because that's really what we're talking about today, getting, getting people out these processes that you're used to, that can be cumbersome even though somebody might have done that the last 345 years where they have a, you know, folder in their outlook and that's how they track this or they have 15 different Google sheets or Excel sheets to track this. Once you get that first one done and out of your own way, um really finding a centralized platform that can streamline this and track it, I can guarantee it's gonna be easier every year going forward. You're gonna free up so much time, you're going to spend so much less time chasing these people down to get stuff, you know, such a staggered delivery. It's just that taking that first step and setting it up. And obviously today we're mentioning the broadcast med platform because it is so robust and has everything under one roof. But if you've already kind of dipped your toe in the water using a different logistics portal, a different speaker management portal, I think you are on the right track because that's the way to streamline things in this digital era. That's hybrid era. Get all the information that you need. Scott along those lines. I think we've spent a lot of the earliest parts of this, this conversation and knowing the folks we work with and the partnerships we have of tools and and strategy. We've helped implement the how our partners and the clients, we work with collect and work in tandem with their physicians and thought leadership in the institutions and, and outside of the organization, more of a smooth way. Uh I do want to think, you know, touch on a bit about how this platform and kind of the centralized focus repository can actually be used as a benefit for those physicians as well and how some of these strategies can be implemented to help them in their day to day practice settings, to be able to kind of work towards a more positive and an easier burden that they may have in their day to day um work setting. So one thing we, we've used the platform for and when we looked at the self record tool and some other um aspects of being able to as a as a repository for content to go and we even mentioning of the repeating of the coursework uh is being able to use this to answer similar questions. So when it comes to that patient to physician relationship, or when you're even looking at training new residents fellows um within a department is being able to have a place where a response to an upcoming procedure or those those prep notes that a patient needs to take before going into surgery versus having to recreate and constantly formulate a new response or answer the same question over and over again. A lot of the times we've had hospitals in particular use this as a way to um run through how a particular procedure, common questions that patients do have coming up on the treatment of physician can record this. Pull it off of the platform, send it over to the patient that they're, they're corresponding with or after they're in office visit, follow up with that information or have uh an R N go in there and pull that and send it to him as that follow up. Um as well as it's been utilized by some device partners in terms of being able to give those resources over. Uh if there is a procedure where they're using one of their devices, being able to have approved by regulatory, by legal response or any questions that may come up about that particular device in the procedure, the patient has their entrusting their care to those, those physicians. And in turn, you're trusting your brand and your um device in the hands of those, those your customer, the physician in this case. So again, being able to control and have that be a rinse and repeat process for, for you and, and, and in turn, making the lives of that physician easier, not having to constantly go back or find that information knowing right where it is and be able to pull it up in a quick and easy manner you're spot on there that this shouldn't only be a practice to, to streamline your own work as a as a marketing professional or, you know, an allied health professional working alongside physicians. It should be a tool for the physicians themselves to streamline their day to day. And you know, as we are on board, the new hospitals, new device company, new physician or association partners that we work with were often finding that physicians are already taking advantage of tools out there, whether it's proximity youtube, these third party platforms to host this. So I just think is an institution you're, you're kind of missing out if you don't allow the physicians, the tools to streamline this, whether it is, you know, commonly asked questions about what does a robotic device mean for my surgery or when a patient's being referred, if you're not doing that with your logo and your brand attached to it. And in a way that is in that kind of centralized ecosystem, you're really missing out the physicians out there having to find insulated tools to make these recordings, to get that information out there. So I think it's, as you say, Patrick Away to streamline the Physicians Day today, the same way as totally stream the healthcare marketers day today. Scott, I, I did wanna kind of interject, I know one common question we've we've gotten is is around being educated. So kind of roll over the physicians on the other end, how are they, their strategies tools that we can help to make their ability to digest the information a little easier as well. Absolutely. And in the same way that these healthcare marketers, event planners, allied health care physician device representatives are mandated to collect this information for the powers that be and they have to chase up the physicians for this information. Physicians themselves are often mandated with requests just for the day to day work to continue C M A. Being a prime example, we spoke about how we would create those courses in tandem with the physicians in a streamlined way. Now, the physicians that have to, you know, complete a set amount of these are not even the physicians, nurses, you know, advanced practitioners, or maybe collecting ce courses. This is often mandated by their powers that be in order to keep practicing their order to get to the level that they need to get at and having that. And this similar environment, this place that is self sufficient where they can go in at any time and create this and it's linked to their institutional profile and the same way that they, when they're creating their own courses, uploading those materials, they're, when they're completing these courses, the flow of information goes back to your CMI department, goes back to your device. Company representative goes, goes back to whoever you're working with and it's all in that single system. That's, that's a point that we often make is these ecosystems where, you know, you're not having a jump through half a dozen different sites to get through your day to day virtual work that you have to complete. So, Scott, I think we should kind of transition as we wrap up kind of towards the end. And then we'll definitely, again for anyone that's been uh submitting Q Q and A questions in there, we're going to be kind of spending the last portion of the program here addressing those. So keep sending those your way and if anything's come up, let us know. Um but I think a lot of the tools and topics we we've touched on have really been, been really great and serve. I think when you're looking at a traditional didactic type of presentation or program, but I wanted us to sort of look at the surgical end of things and more of if there are types of content capture in ways that we can do some things for our, those surgical physician's, those folks in the O R and speak to some of the strategies and processes. We've helped our partners with in that field, whether it be on the hospital side or with some of our device partners as well. You're spot on there, Patrick and one of the questions that we get asked the most on, you know, a particular area as around this return a surgical content on more hands on content as we've started to transition out in the initial COVID restrictions. But we're probably still not back to where we were in terms of how comfortable physicians and healthcare practitioners are about going to these hands on labs and in person Proctor ships. So as they're becoming more comfortable with a virtual environment and hosting this didactic content, how can they do the same with surgical content and hands on training on a day to day basis without incurring the costs the time and manpower that it would take to set up a traditional production. And that's some of the topics that we did cover in our recent webcast that you can get the link to um and the resources tab to return to the operating room in the ways that we can help facilitate that. But if you're doing it on a day to day basis or a week to week basis, how can you do it in a cost effective and streamlined manner? Well, I take B D here as an example. Um what they essentially set up for us was a live virtual training platform that was self sufficient. And a lot of this is didactic and a lot of jazz hands on and some of it as a mix of both. But really what they needed was for their key opinion leaders, these kind of power users of the tools and equipment to be able to set up a way that they could train new physicians and healthcare practitioners that were getting on boarded in the system and needed to complete educational training in order to be able to successfully use these tools. But they couldn't have us run that for them from both the cost and time standpoint because they had these going on week to week. So we facilitated a platform where at different times of the week, different days of the week and for different products, we made it easy for their physicians and team members to set up a platform that could be self driven and used by each of their team members in a way that they didn't have to rely on external band webs and they didn't have to wrangle all this together. And then once they're in there, they can set up a tool like the portable broadcasting cat where the physician can easily control. Okay. I'm doing a Proctor ship. I want to control this camera. I want this view. Okay. That, that virtual hands on portion is done. Now, I'm going to go back to my face and share my slides and we facilitate that we integrate it, but we do it in a way that is self driven so that they're able to put on these mini productions every day of the week if they want. So there's different options for that and you can definitely piecemeal together a solution and it's still a lot easier than hiring the crew and the logistics of this extended production. But having it all together in a platform like this, it's just a recipe for success until we get back to where hands on is the norm. Which to be honest, I don't think it ever will. I think there'll always be this appetite for a virtual environment to do this hands on hands off training. Yeah, that's uh that be decide I think is a great example of kind of what I was alluding to and I think is a really easy um way that sort of visualize a mechanism you could use for um those kind of additional types of training and Proctor ships. Um So as we mentioned, we're gonna tackle a few questions here. We're trying to consolidate this webcast a bit. Um Do a little bit more of a shorter form. So we'll tackle a few. We didn't address your question. We'll be sure to follow up and definitely want to get you answers. And again, we thank everyone that's um come join registered, stuck around this long to listen to some of the, the thoughts we had on this topic. Um So we're gonna just take one question here from Susan H asked. Uh could you make the case that these processes you're suggesting would contribute to physician burnout being a large concern for our institution? Um How would you address this with internal clinicians from pushback? Um So I asked Scott, would you want to try to try to answer? We're kind of coming out with the, the hard hitting questions that starts, we appreciate that from Susan. Nothing like thrown as a wee softball. It gets started here on the, you know, easy topic of physician burnout. But, you know, I'm not a physician, I've never been a physician so I wouldn't want ever appropriate what it feels like to go through physician burnout. But I think, you know, everyone in, you know, any sort of sector over the last few years is I'm sure experienced some sort of burnout, especially if you're in a position that transition from, you know, being in person to a virtual space. And, you know, you know, it was still a necessity to get your content out there. And, you know, when that was new and still knew a lot of people and, you know, people are still working on these processes. Um It can be challenging and it can, you know, exacerbate how difficult your, your day to day life can be. So we, we did take that in mind, you know, physicians, time is extremely valuable. And we were hearing a lot of the folks that we work with who deal directly with physicians, how much more difficult their day to day job had been compared to life before COVID and chasing down these materials when it was purely virtual and organizing a hybrid event that had the in person and the virtual component. And how much more when interestingly, you know, gave you some examples for real life when people were using in boxes and multiple Google sheets to track this information. So it was definitely something that we, you know, factor. Then when creating these portals, the speaker management tools, the cmi recording tools, these Proctor ship tools to make everybody's life a little bit easier. And that is the feedback that we've, you know, had resoundingly that has helped the process that has streamlined the process. Um Not that we can, you know, take credit for um easing up physician burnout, but anything that we can, you know, help with on a day to day basis just to streamline that and make everybody's life a little bit easier as we all navigate this together has been, you know, foundational building these platforms. So hopefully that was the tough question at the front and I do see another one coming in here, Patrick. It's basically, um we mentioned broadcast meds, systems and platforms a lot here. It's everything, all the advice that we've given contingent on using broadcast made you want to take a swing at that one. Yeah, I can do that. Yeah, I think, you know, at the high level we're sort of trying to address is more of the problems and, and a process or solution. Um, those happen to be things that we focus in on and are kind of in our day process, certainly kind of having a central point of truth, a place to send your, uh your, your physicians and A PPS, you could build that internally. I think what we found in our experience and where we've sort of fit in there with a lot of our partners is just from a bandwidth perspective of, of the health systems and larger device partners we've worked with and associations is that, you know, a lot of the time, those, those groups, your I T folks are gonna be focused on a lot of different areas. They're going to have um you know, projects and priorities to so to get something like this built. Um and, and understanding those mechanisms and the pain points for your institution. I mean, from our advantage point certainly work and customize those to make it. So it's, it fits your physician's, your process is kind of your programs uh and the content you're hoping to, to receive from your, your thought leadership. Uh And it's, you know, the benefit is we have a lot of that built in, out of the box, but it's certainly something that we could 100% c and I have no doubt that could get implemented internally have needed, I think. Yeah, just an advantage that we have is that we can have those different front facing in the example Scott shared. Um and some of the different use cases we, we went through from cmi to self record tool, having all that kind of in one place um versus sort of even what Scott was alluding to from the last question there, of having different places to look for different things and kind of remembering or knowing versus having a physician resource center, insert your brand's name in there for, for folks to just head to and know anything related to content, anything really to capture, I need to go to, I go here and, and having that. So I think if anything take away from this is, hey, the intention behind it, the problem gap you're you're solving. Um And some of the tools we've utilized and, and mentioned, if you can institute those on your own without working with an outside partner, fantastic, if not, you know, there's, there's groups like us, there's other groups out there in the space that can help to fill some of those. But it's, it's simply more or less the processes we've, we've built and found success with, with our partners. Absolutely, Patrick and just one more thing I'd like to highlight their. Um if you are one of our um current partners that are working with us and, and, you know, email or promotional aspect, but you're mandated by your institution to use your own internal platforms, we're agnostic to that we are really that gap based solution. So if you want to set up a speaker management platform or a logistics platform in your end, we'll work with you. However, you set that up to get your end goals going. One of the things you know, that why we stress um you know, our platforms and what we can currently do in addition to our expertise as we understand the the front end work, the front loading that could go into developing such a platform internally. But if that is what you're in institution mandates, we still think it is worth that investment because even though, you know, sometimes it's better the devil, you know, I guarantee you once you have that platform developed and in place it's going to pay dividends by the amount of time, you know, you'll save after the fact, how you streamline that process in your day to day workings with these providers. I'll take one more question here that I saw come in. Um And this is, this is tying into uh mentioning a lot of the processes you mentioned in your platform seems to be a solution for accredited content and when putting together sort of live meetings, any suggestions or recommendations on capturing non accredited content. Um So definitely, definitely think there's, there's some ways I can, I can take the first swing at this one. Uh You know, one thing that I think we've found in place and there's definitely segmented tools and we can definitely connect after this and have more of a conversation related to this. But um where we found some success to and again, the theme of this self sufficient physician, not burdening your, your your folks um is oftentimes we found with a lot of hospitals and departments is that your physicians are already kind of doing a lot of this work already. They may be presenting at society meetings. Associations may be speaking at two fellows or residents within the system. You're thinking of the cardiology program, Patrick, that the cardiology department is the exact example I was thinking of there, Scott. So we had a hospital partner who's cardiology department would frequently meet either a week or two before they would present at their, their society meetings. And it's a society that they would frequently go to. And it's a way to prep their presenters would go, they didn't meet in either one of their theater halls or presentation rooms. And essentially the department would come together and they would pepper them with questions, kind of get them prepared for the research they were presenting. Um And so what we've done is we took some equipment that we have, we have, we put it in their theater hall to allow them. So every time they practice beforehand, they would start recording. And then after the fact, we would work with them to be able to splice that up, take aspect of that presentation to be able to utilize it for non accredited content. Some of it was used for marketing, some of it was used for, you know, future archive uses. Um But generally it was just a touch point that we looked through. We're not asking the physician to do any, anything outside of the regular schedule and cadence, but it did allow us and our partners the marketing department there to insert ourselves in their regular routines, to be able to capture and identify some really interesting research and in clinical studies that they wanted to be able to share and highlight the institution. But something you know, they can't be at every society meeting, we completely understand that. But it's a way of within your, your four walls of your institution, ways that we can identify that. So if you do have sort of use cases like that, happy to have a conversation there to, to see if there's ways we can do a similar process for you all to, to capture something like that. And that's an excellent use case example, Patrick and honestly, we have a handful of clients that are doing something similar and it doesn't have to be this, you know, grand scale cmi or association level event. I'm thinking another partner of yours that, you know, just hosted a weekly tumor board. And you know, they were traditionally using Zoom or Skype or teams won one of these platforms in the early days of COVID and they wanted it to be a little more elevated, more for data track and we'll get to that in a second. But they didn't need some fancy production where, you know, they had to get a crew in there and you know, really make it to elevated. So they integrated it with their existing hospital platform that we had with them. But rather than it be, you know, that general physician, a physician access for everyone in that setting. They had it as an unlisted that in the only physicians for that institution with a particular email address or login could access that area of the site. And again, the real reason that they did this for us was for the data that's collected. And that's something that we didn't really mention today. And I'd love to just highlight before we finish up. Um One of the other things to take into if you're going to be setting up a self sufficient platform with us as the advantages in the data that's collected afterwards. You know, a lot of these places when you're just collecting things by email or, you know, spreadsheets, you're not really getting that robustness of data. If you're hosting it in an area where, you know, broadcast meds platform. For example, we can tell you that Dr Smith logged on at seven 15 P M. They uploaded this forum at 7 18 PM. They made the recording at 7:45 p.m. and then they came back the next day, it upload their Honorarium forum at 8 45 AM. So just, you know, and I mentioned that because with these examples that Patrick and I have just given data was really important, you know, meet the requirements of the powers that be here. So whenever you're developing a platform or partnering with a company like ourselves, um you know, make that one of the initial talking points, say what data points are important to you and what data do you need to collect as you're setting this up in addition to materials in addition to recordings, what metrics do you need to collect? No, thanks Scott. I think that's another another excellent kind of application that to bring up there. So, um yeah, I kind of mentioned we're going to try to do this one a little shorter this year. I know some of our past ones have run a little a little longer. We want to be mindful and conscientious of everyone here tuning in during the middle of the workday. So we do appreciate that. Um If we didn't get to your question, we'll definitely be following up after this to, to address those. Um If there is anything that you think of even after, feel free to reach out to Scott and myself will be happy to, to answer those questions or connect with us on linkedin as well. Always, always welcome a new invite there. Um So we do it again. Appreciate everyone joining will be hoping to release another topic and webcast here in this series later uh next month. But if you do have any suggestions as well, we would welcome them if there's aspects of, of your day to day that you think would be of interest to, to your fellow healthcare marketers out there. Welcome those. We'd even if you want to invite you to join us for, for one of these and, and have a conversation if there's a topic you really are passionate about and think would be of interest to your peers. So again, thank you, everyone for tuning in. Have a great rest of your day and we look forward to you joining us for the next broadcast and webcast.