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Building Brand Reputation Through Digital Platforms

Building Brand Reputation Through Digital Platforms
A Physician Marketing Approach

Originally Broadcast: October 25, 2022 | 2:00 pm ET
 
In only five years since its inception, Miami Cancer Institute has earned its place among the top 10% of leading cancer centers in America. Digital marketing has been a key contributor in paving their path toward success. Tune into the upcoming webcast with BroadcastMed and Baptist Health South Florida to discover how digital marketing has continued to move the needle forward for the Miami Center Institute.

BroadcastMed’s physician-focused Digital marketing suite was perfectly aligned with Baptist Health’s initiatives to boost not only the Cancer Institute’s but the overarching company’s brand. The BroadcastMed digital physician resource center became a source of truth for their physician audience.

Topics Covered will include:
  • Digital marketing strategies such as emails, resource centers and newsletters can enhance institutional awareness and boost reputation
  • Use reporting to help liaison groups communicate with referrers
  • How to take full advantage of your organization's vast library of medical education content
  • Strategies to keep your audience engaged outside of reputation season
 
Participants:
Mary Adam
Manager, Physician Marketing | Marketing & Communications
Baptist Health South Florida 
 
Tarra Lowe
Manager, Physician Marketing | Marketing & Communications
Baptist Health South Florida 

Mike Ciaburri
VP, New Business Development
BroadcastMed

Moderator:
Jane Weber Brubaker
Plain-English Health Care
A Division of Plain-English Media

 

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